Are you sick and tired of hearing about the recession? Me too. Here’s a better question: are you sick and tired about be affected by the recession?
Although most people are finding that times are tough and are struggling to reach business goals, online businesses are experiencing the exact opposite. Online business is booming and is expected to continue to grow at 20% through 2012. Those are numbers that the retail industry would kill for. And the auto industry. And the vacation industry. And … Well, you get my point. Among the many reasons the online marketing industry is booming, there are three reasons that I find are key to profitability during this recession .
Embrace Emerging Technology – Online technology is improving at a phenomenal rate (aka, Moore’s Law) and so are the resources available for emerging business owners. As an example, social networking websites are popping up like weeds on my farm. But they are much more useful than weeds! They can be especially effective as marketing tools for targeting a group of clients. The most commonly site which you should be using are Twitter and Facebook. Use these websites to deliver valuable content and generate new “fans” or clients. Your active involvement will enable you to deliver true value that will be appreciated effective way of treating anxiety.
Shift to Online Purchasing – Savvy businesses continue to offer products and services to a vast market and power through the recession. Those that don’t are about to become history. Most people are turning to online purchases for convenience and price. The low overhead costs of online marketing allow you to sell products for a lower price than your in-store competitors. Additionally, you are selling into a much larger market place: virtually any point on the planet. Is that awesome, or what? Think about it: selling anything, anywhere at any time. This is the perfect storm of opportunity, and the playing field is leveled by technology.
Deliver Compelling Value – In this economy, if someone is going to buy into something, they need to know they are getting the most for their money. If you are an online business entrepreneur you are definitely on the path of the future and will not have to endure in the lulls of the economy the same way regular business owners have to deal with.
Think about the power of being able to market anything, anywhere at any time! Is that awesome, or what? This is the perfect storm of opportunity, and the playing field is leveled by technology and online purchasing for delivering real value to the marketplace. Seize this opportunity or stand on the sideline and watch while others do.