The anchor concept relates to the established place the euromillions lottery has among the top European lotto organisations. The group of the main euro lotto is certainly becoming a select band and the euro millions sits comfortably amongst them. The other major players include the UK National Lottery, El Gordo, the Superenallotto, Jogoscasa santa and the German National Lottery.
Recent studies have shown how the development and advancement of the euro millions has actually helped lottery ticket sales across the major European countries. It has conveyed the fact that during recent years the lotteries commission of the big lotto players has developed a sound and robust business model to cope with the growing numbers.
So let’s have a closer look at the euromillions model. The marketing and eye catching appeal certainly shows a high degree of clever and subtle sub conscious attraction. The way in which it has been presented across our television screens, makes the whole euro lotto, particularly, the euromillions draw very conclusive and of course successful. The component parts of the euromillions including the lottery results show on TV certainly endorses the wide range of success this lottery model is having.
Across European lottery boundaries the other big lotto players such as El Gordo and the famous Italian State lottery, Superenalotto have developed their business model and now have very successful television rights and agreements. The entire European lottery scene has the wonderful backdrop and culture of the famous draws being made from beautiful and historic locations. For example the euromillions is pulled from the hat every Friday evening and the event is relayed across television screens simultaneously.
So having seen how the euromillions functions among other European lotteries it serves just to give a few thoughts and ideas as to the future. Firstly, the model is a sound one and where it is located in the European lottery order ranks very well. The marketing is appealing and the audience growing. The lotteries commission do have a major role to play as with their sister organisations across Europe such as ONLAE; however the future of the euromillions is dependent on the attraction and desire of the European lottery playing public. Keep these happy and interested then it has a long and happy future. This of course can be said for the other big players, competition is a good thing, and even healthy competition cannot be knocked as ideas flow from each other with the result being more beneficial and more attractive lottery products.
Johnny Sorrento is the author of this article and is a full time internet marketer living in the bustling and exciting Capital city of Cardiff in South Wales, UK. Johnny is also an affiliate with the global e-Lottery business.